Honda's Successful Emergence in Pakistan's Auto Industry by Daniel Smith

Honda's Successful Emergence in Pakistan's Auto Industry
by: Daniel Smith

Subsequent to its inauguration in the Pakistani car industry some three decades ago, Honda quickly grew to the top and soon prevailed in the sectors it was competing in. The Accord and Civic were the basic two models brought in to the middle and high-end sectors of the auto industry and provided a lot more in terms of comfort, quality and convenience versus what other car producers were offering during that era.

At the time when Honda was brought in, the Pakistani auto business was mainly lead by Toyota, which had a few admired models like the Corolla, Land Cruiser, Crown and Corona available for distinctive consumer categories. Other car makers like Nissan, Suzuki and Mazda had an insignificant number of models as well but were behind majorly in terms of market share and customer loyalty. These automobiles had features that were generic in all models in their group and provided little in terms of options.

Soon after the debut of Honda in Pakistan, customers could gain leisure and dependability at very similar rates. The Accord and Civic both had finer designs and a more attractive appearance that were obviously different to the shapes obtainable in the marketplace. Trims and features like extra reading lamps and powered windows made these cars alluring for folks who could afford them. Large foreign and local companies that once acquired Toyota for their employees were now eager to obtain Honda.

Honda has constantly been a significantly ahead of the competition in terms of looks and engineering. Every one of its model has seen additions in features and trims and superb design quality. The interior was more open proving to be more satisfactory for driving on urban streets and motorways. To serve each of the valuable categories while persisting with Honda's quality and posh image, Honda brought in the City, with a smaller engine size very similar to that of the lower end Corollas and began local manufacturing to get a better grip on price control.

The exceptional performance and handling of the automobiles were far better.. The engines were superbly engineered with effective fuel utilization, with each model giving the feel of a larger car than its class. Time showed Honda to be highly reliable and almost maintenance free aside from the general oil change and fuel top up making them highly popular used cars as well. Although at first the resale worth of a Honda was poorer compared to that of a Toyota, the climb in demand of used Civics and Citys soon resulted in an increase in prices.

Since its debut Honda has always been able to fabricate automobiles that are a significantly ahead of the competition. It's launch of a two-tiered interior control panel, large windshields, finer performing engines and top class designs have assisted Honda continue it's advantage over the years. The detailed and highly reliable manufacturing has made them the first choice for used car buyers. In spite of introduction of cars by numerous other producers, Honda it seems will not be giving up its dominant title for a considerable amount of time.